The Watson Feed Store is an inseparable part of downtown Mart. Built over 100 years ago, it still stands proudly at its place along Texas Avenue. In 1903, Ruff Watson moved to Mart and purchased property in the middle of town. He constructed a…

During the twentieth century, Elm Avenue served as a commercial hub and community center in East Waco. Looking to launch his own venture, entrepreneur Ike Kestner opened a bank and grocery store in the 500 block of the street in 1914. A full-page…

In 1886, Wacoans Isaac A. Goldstein and Louey Migel formed the Goldstein-Migel Company in order to try their hand at retail. The partners opened their first store on the ground floor of a building in the 700 block of Austin Avenue with only two…

The story of Reed’s Flowers is as much about its founder, Albert Harry Reed, as it is about the shop. Reed emigrated from London, England, in 1908 at the behest of his brother, Tom Reed. The two Reed brothers worked side by side in Waco as growers…

Waco entered an economic slump in the aftermath of the 1953 Waco tornado, urban renewal in the 1960s, and the Austin Avenue Pedestrian Mall in the 1970s and ‘80s. Many businesses either moved or closed their doors permanently during this time. Yet…

Waco rapidly industrialized in the early decades from its founding. The arrival of the railroad and the building of the Suspension Bridge increased the numbers of travelers through the region, and the city soon became a thriving urban center. In…

City Tire and Battery is a third-generation family-owned establishment started by aspiring entrepreneur George Berry Graves Sr. The business began at Third Street, Washington Avenue, and Franklin Avenue, in the commercial center of downtown Waco in…

Completed in 1970, the Austin Avenue Pedestrian Mall opened to high expectations. The City of Waco created the pedestrian mall in an effort to bring consumers back to the downtown district, closing down the street to automobiles and only allowing…

For over a century, the Baylor University Homecoming Parade has played an important role in the relationship between the institution, its alumni, and the greater Waco community. The tradition began in the fall of 1909, when Baylor alumni received a…

During World War II, Waco provided a place of refuge and hope of starting anew for many seeking refuge from persecution, such as Otto and Hilde Levy. As tensions escalated throughout Germany as a result of Nazi discrimination, Otto Levy and Hilde…