Centered in Waco as one of the nation’s premier shops for hand-crafted cowboy hats, Standard Hat Works has been serving customers from near and far for over 100 years.
William Gross, a Hungarian immigrant to the United States, founded what would become Standard Hat Works in New York City in 1909. Gross got his start in hat-making in Budapest at the age of thirteen, and arrived in the United States with a decade's worth of expertise. Legend has it that Gross would stand at the corner of Fifth Street and Manhattan with a stack of hats upon his head, peddling the hats to passersby on the street. Gross eventually made his way to Texas and opened his first storefront in 1915 at 622 Washington Avenue. It was there that Gross solidified the Standard name.
In 1936, Bill Martin began an apprenticeship under William Gross, learning the tools of the trade and successful business management. When William Gross decided to retire in the 1940s, he sold the company to Bill Martin, who went on to hire Doug Eastland six years later. Together, the two solidified Standard as one of the premier hat shops in the country. After a dip in hat sales during the sixties and seventies, Standard Hat Works saw an uptick in business in the early 1980s, just as Doug Eastland took over following Martin’s retirement. During this time, cowboy culture became more mainstream thanks to a convergence of social, cultural, and political forces. Ronald Reagan, a former western film star, was elected president, country music became trendy, and movies such as Urban Cowboy helped make western wear fashionable for the masses. The cowboy hat became a staple of pop culture, and business boomed once again for Standard Hat Works. The company created hats for a range of celebrities, from musicians such as George Strait and Garth Brooks to talk show hosts like Oprah Winfrey and David Letterman.
While Standard carried on its legacy of quality hat-making, this new era spelled change for the business as well. Due to mounting concerns over the risk of fire during the heat-intensive hat-making process, Doug Eastland moved the store from Washington Avenue to 422 West Waco Drive in 1988. It was there that he did business until, ironically, a fire destroyed all but one piece of original and highly sought-after machinery in 1993. While he continued to sell hats out of the storefront, he was unable to continue making custom hats in the years immediately following the blaze. In 1997 Eastland sold Standard Hat Works to Richard Dick after several years of decreased profits. Standard remained largely dormant for the next decade.
The historic company was revitalized a decade later, however, when Lenny Lawson bought the company in 2006, determined to restore the hat-crafting process at Standard. He moved the business to 1826 Circle Road and traveled around the United States in search of original equipment, some of it dating back to the 1860s. Thanks to Lawson’s efforts, Standard Hat Works began to offer custom hats once again. In 2013, Waco native Cameron Morris purchased the company from Lenny Lawson, under whom he had served as a hat-making apprentice. When the expansion of I-35 forced the company to move in 2016, Morris opened a new location at 1304 North New Road. There the shop stands today, crafting hats and carrying on the Standard Hat Works legacy.
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]]>In the early 1950s, McLennan County voters approved a $1.2 million bond towards the construction of a new agricultural and entertainment venue. Contractors Farnsworth and Chambers of Houston, Texas, worked alongside local architect Harris H. Roberts to design a fair-ground and coliseum that could house a yearly exposition that would recall the glory of the Texas Cotton Palace. Although cotton was no longer king, the exposition was intended to “serve as a showplace for the finest yields of the soil” and the “best” of the region’s livestock. Echoing sentiments expressed by his Cotton Palace predecessors, Waco Mayor Ralph Wood hoped that the fair would “be an inspiration to lead to still greater progress and prosperity” within the region.
Though the original plans for the grounds had to be slightly scaled back due to the advent of the Korean War and ensuing labor and material shortages, the grandiose vision of fair organizers was largely realized. Totaling 253 acres, the fairgrounds were the largest of their kind west of the Mississippi. Additionally, upon its completion in 1953, the coliseum boasted the largest indoor arena in the state and was the second largest coliseum in Texas, measuring 366½ feet long and 246½ feet wide.
The coliseum (and fair by extension) found its name through a nationwide contest. Fair organizers received five thousand entries from not only Texan hopefuls but individuals in such faraway states as South Carolina, California, and New Mexico. The winning submission, “Heart O’ Texas Coliseum,” came from Mrs. John Cousins of McGregor, Texas. She received $100 in prize money for her effort.
For those seeking a return to the glory days of the Texas Cotton Palace exposition, the inaugural 1953 Heart O’ Texas Fair and Rodeo did not disappoint. Regional livestock and produce took pride of place in the fair’s multiple exhibition tents. The Women’s Division presented the best Central Texas had to offer by way of handicrafts, baked goods, and preserves. Renowned rodeo producer Tommy Steiner oversaw such popular events as trick riding and steer wrestling in the main arena. Other notable fair attractions included: a special military display featuring miniatures of the aircraft carriers the U. S. S. Alamo and U. S. S. Shangri-La, a Texas wildlife display, fireworks, and a performance by the King of Rock and Roll himself, Elvis Presley.
Although the first half of the twentieth century was not kind to the Texas Cotton Palace, its latter half saw the Heart O’ Texas Fair and Rodeo flourish via outside accolades and civic investment. In 1974, the Professional Rodeo Cowboys Association (PRCA) named the Heart O’ Texas Fair and Rodeo one of its top rodeos, a high honor indeed for Waco and McLennan County. Steady attendance records and continued community support also made possible a $20 million dollar face-lift to the coliseum and the renovation of its adjacent buildings in 1996. The Show Pavilion also received necessary upgrades in 2000.
The Heart O’ Texas Fair and Rodeo introduced a scholarship program in 1991. Initially, nineteen $100 scholarships were awarded to a single student from each of McLennan County’s high schools. As the program progressed, the amount of financial aid available to deserving students increased. In 2013, the Heart O’ Texas Fair and Rodeo Scholarship Fund awarded $40,000 to the youths of McLennan County with an additional $5,000 given to two worthy students as part of the 4-H Youth Development Foundation Awards Program.
The Heart O’ Texas Fair and Rodeo has proven itself to be a worthy successor of the Texas Cotton Palace exposition due to its showcasing of Central Texas culture and commerce.
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