On the corner of South Eleventh Street and Cleveland Ave, Cruz’s Drive Inn stood as a cornerstone to the community for over 50 years. Four generations of the Cruz family served both the neighborhood near the Kate Ross apartments and countless Hispanic Wacoans. The store became a hub for news and support for its many patrons.

 Cruz’s Drive Inn was opened in 1965 by Juan and Lilia Cruz. They purchased the store at 826 South Eleventh Street from the Tusa family, prominent Waco grocers at the time, to help relieve Juan’s father Cayetano from a depression caused by the loss of his wife, Leonarda. In the early years, Cayetano and Lilia ran the store during the day, and Juan closed the store at night after his shift at Clark Transit Mix Concrete. Juan maintained his job driving a concrete truck until the store was well established and proved profitable.

 The store had a deli counter selling meats and cheeses, bread, candy, beer, cigarettes, sodas, kerosene, and snow cones. As the business grew, so did the property around the store. Juan purchased a former bar and repair shop that would become storage buildings for the store. Lilia, who ran the financial side of the business, saved profits from snow cone sales to expand the store’s physical footprint. They saved enough to add onto the building, and in early 1980, the expanded store opened without missing a day of business. The larger establishment allowed for the sale of more products, many of which catered to the Hispanic community. Items included religious candles, oils, Mexican herbs and spices, piñatas, Spanish language books and magazines, card games such as lotería and naipes, paletas, Mexican sodas, and more. In later years, the store even sold phone cards and money transfers. These were purchased mainly by Hispanic immigrants and workers to stay in contact with and support their families in Mexico or other Latin American countries.

 As a neighborhood store, Cruz’s maintained a regular clientele, seeing generations of families returning year after year. Through good times and bad, the Cruz Family and their clients supported each other. Mr. Cruz often extended credit to those in need, allowing them to purchase goods and later pay the bill when they were able. Some of these debts remained unpaid when the store closed but were proof of the goodwill and faith between the family and community. This mutual respect also added to Juan’s property holdings. As neighbors moved away or passed, the families often offered Mr. Cruz the first opportunity to purchase the land or houses. In addition to supporting the immediate neighborhood, Cruz’s supported other small local businesses, including Jimenez Bakery and Tiempo Newspaper, by purchasing and distributing their goods.

In 1995, Juan’s first grandchild began working at the store part time in the evenings. Seven of his eleven grandchildren would do the same. In 1999, Juan suffered a heart attack and could not work for several months. At this point, his daughter Diana Hernandez began working full time at the store. She quickly learned the business, taking inventory, purchasing goods from regular vendors, operating the cash register, and serving as the food manager over the deli counter. As more family members became involved in the operation of the store, it became the setting for many birthdays and small holidays and a place for the grandkids to stop by and visit between classes at MCC, TSTC, or Baylor University. 

Juan Cruz passed in May 2007, leaving the business in the hands of his wife and children. His daughter, Diana Hernandez, was integral to the running of the store until it closed in March 2020 due to the COVID-19 pandemic. In 2021, Mrs. Cruz sold the property, nearly a half city block acquired piecemeal by Mr. Cruz based on his foresight of the eventual change and development of the neighborhood. Mr. Cruz envisioned opening a storage facility on the land he acquired but never had the opportunity; however, the neighborhood did change as he predicted. Nearby houses that had long been rental properties were sold and renovated to accommodate the influx of visitors to the Magnolia Silos.

 Cruz’s Drive Inn was a family business, not only for the Cruzes, but for those in the surrounding community. Customers often returned after years of absence and recalled to their children buying candy, pickles, chips, snow cones, and chopped beef sandwiches. Additionally, bilingual service (English and Spanish), evoked a sense of place in a new environment for Hispanics new to Waco. Familiar products and the atmosphere made Cruz’s a place of comfort and community to all who walked through the doors.

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Since the nineteenth century, Waco has been renowned for the quality and number of higher education institutions in the city and surrounding area. Despite this reputation, the Waco area did not boast its own junior college until the 1960s.

The idea of starting a junior college in Waco originated with Waco Chamber of Commerce member Paul Marable. When Marable joined the chamber, one of his initial concerns was the lack of a junior college for the Waco community. Senior members of the chamber hesitated to bring up the discussion of a junior college, as they feared Baylor University would feel threatened by the possibility of a new institute for higher education in Waco. Marable, unfazed by these worries, went to Baylor administration and presented his idea to President Abner McCall. Rather than being offended, McCall supported the idea wholeheartedly. With this endorsement, the Chamber began to discuss the feasibility of a new junior college.

 In November 1964, a steering committee appointed by the Waco Chamber of Commerce met for the first time to begin planning the creation of a new junior college. One year later, local voters approved the creation of the McLennan County Junior College Tax District and elected a seven-member governing board. The college was christened McLennan Community College (often shortened to MCC) in early 1966, making it the first junior college in Texas to incorporate as a community college. That same year, the board hired Dr. Wilbur Ball as the college's first president. Ball was well-suited to the position, having previously worked in the registrar’s office at Del Mar College and served as dean and vice president at Wharton College.

A great deal of consideration went into the selection of the college’s site. The board initially considered putting the new college downtown in an effort to promote business there, but MCC administrators, including President Ball, quickly decided that none of the buildings available downtown were suited to hold a college. School administration decided early on that the college should be in or near Waco proper, as that was the population center of the district. The college’s original temporary location was the deactivated James Connally Air Force Base, which it shared with the newly opened Texas State Technical College (then called the James Connally Technical Institute).

MCC held its first day of classes in September 1966. When the college opened, it boasted twenty-two faculty and had an enrollment of 858 students. MCC was open enrollment, and in its first year of operation a significant portion of the student body were minority students. In order to reflect this, MCC sought out minorities when hiring faculty as well. Ms. Ezra Henderson, a Waco native and one of the college’s original faculty members in 1966, was the first African American faculty member at MCC.

The board approved the selection of the historic William Cameron property, comprising 200 acres, for MCC’s permanent site in 1966. They acquired the land for $290,000. Construction on new, permanent facilities on the Cameron property began in 1967 and finished in 1969, with classes began at the new location that January. The next year, legislature approved a $4,000,000 bond issue to build additional facilities.

MCC became the first community college in Texas to run its own police academy in 1977. In 1987, MCC bought the old Waco High School campus, which stood empty after Waco High merged with Richfield High School. The purchase added 40 acres, four tennis courts, and new school facilities to the existing campus. The old school building became the Community Services Center. The college grew quickly, expanding to 5,750 students and 165 full-time faculty by 1990. At that point, the school had become a member of the American Association of Junior Colleges, the Texas Public Junior College Association, and an affiliate member of the Association of Texas Colleges and Universities. Into the 2020s, McLennan Community College’s enrollment and number of faculty have grown to almost ten times their original size. It has made a name for itself in academic excellence and holds true to its commitment to offering a high-quality education while remaining affordable.

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The rapid rise of migrant labor in Texas in the 1940s brought large numbers of laborers to Waco. To accommodate this new situation, the city of Waco acquired funds to build the Waco Farm Labor Camp, a center where workers could stay and receive aid while following the crops. Although the camp was only in operation for about twenty years, it had a long-lasting impact on the Waco community.

The Bracero Program, a program through which American farmers in need of laborers could hire Mexican workers in need of a job, began in 1942 due to a decrease in available American farm labor caused by World War II. Although Texas was initially excluded from this program due to its history of discrimination against Mexican immigrants, the “Bracero Ban” was lifted in 1946, and Texas became one of the first stops workers would make as they followed work across the United States.

Waco quickly became a hub for migrant workers because of its cotton crops. As more and more workers came into Waco, the McLennan County Farm Bureau, the Texas Employment Commission, Texas Agri-Life Extension, and the Waco Chamber of Commerce came together to provide them with resources and a place to stay. The Chamber of Commerce began raising funds in 1946, and the new farm labor center was built by the next harvest season.

Initially, the camp consisted of a large Quonset hut on the corner of 3rd Street and Marlborough (now Bosque) Avenue. It accommodated about 100 workers, providing housing, showers, first aid supplies, and other support. However, due to its frequent use and the number of families that came into town every harvest, the facility was quickly expanded in 1947. Along with the services provided at the camp, volunteer organizations such as Church Women United in Waco worked to supply laborers with food, a nursery, a kindergarten, immunizations, and other services.

Aside from its primary function, the camp also became a home for other farm support services. It housed the McLennan County Farm Bureau’s income tax office and often hosted 4-H and FFA (Future Farmers of America) events and livestock shows. It also served as a meeting place, where local farmers could come to recruit laborers and workers could come when they needed a job.

The center was renovated and expanded in 1957. It grew to accommodate up to 400 workers in a season. It continued to be a hub for agricultural activity in Waco until the 1960s. In 1964, the government discontinued the Bracero Program, and Waco no longer needed a labor center. Its use slowly decreased, and the city finally demolished it and built a new health center in its place during Urban Renewal. The site of the labor camp is now home to the Waco-McLennan County Public Health District.

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The Old Corner Drugstore is the birthplace of Dr Pepper. In 1885, Morrison’s Old Corner Drugstore introduced Dr Pepper to customers who eagerly drank the sweet concoction of twenty-three different flavors. Located at 329 Austin Avenue on the bottom floor of the McClelland Hotel, there could be no better first home for the future “King of Beverages” than the heart of Waco’s financial district.

Throughout the early 1880s, Waco drugstores such as Tucker’s Lion Drug Store, Risher’s Drug Store, and Castle and Company vied to win the affection of customers. During this period of intense competition, Wade Morrison moved to Waco to become a partner in Castle and Company. In what turned out to be a fateful business move, Morrison hired Charles Alderton, another recent arrival in Waco, to be the pharmacist at his drugstore now exclusively known as Morrison’s Old Corner Drugstore.

While the pharmaceutical offerings of the Old Corner Drugstore were its mainstay, its soda fountain became a popular hangout for children and adults alike. At a time when people widely believed in the medicinal properties of carbonated drinks, it is not surprising that Alderton devoted as much time to devising interesting drinks for customers to try as he did dispensing medicine. One day by chance he hit upon the perfect combination of twenty-three flavors, creating the popular drink that customers at the Old Corner Drugstore originally referred to as “a Waco.” Morrison named the drink Dr Pepper and applied for a patent stating the original date of creation as December 1, 1885. Eventually outside demand for the Dr Pepper syrup outstripped the ability of the Old Corner Drugstore to meet it, so Morrison relocated the syrup’s production to a building on the corner of Fifth and Mary, the site of the current Dr Pepper Museum.

Sensing that the business landscape of the community was changing, Morrison decided to move the Old Corner Drugstore away from the McClelland Hotel. In 1912, he opened the doors to the new Old Corner Drugstore location next door to the towering Amicable Life Insurance building (now known as the ALICO building). Relocating the Old Corner Drugstore next to Waco’s only skyscraper proved to be an astute business move for Wade Morrison, as the then tallest building west of the Mississippi River and south of the Mason-Dixie line drew in significant foot traffic to the storefront. 

Morrison’s death in 1924 did not lead to the immediate closure of the Old Corner Drugstore. The store continued to operate over the next twenty years under various owners.

Although the memory of the Old Corner Drugstore lives on today, both of its physical locations are no more. In 1953, both sites suffered severe damage as a result of the F5 tornado that struck downtown Waco on May 11. The former location of each now serves the Waco community as part of its parking infrastructure. 

For more information about the Old Corner Drugstore, visit the Dr Pepper Museum. To learn more about the museum, visit www.drpeppermuseum.com. 

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During its decade of service, George Barnard’s branch of the Torrey Trading Posts served as one of the first commercial ventures in the Waco area. Transactions between white settlers and native Indians conducted at Torrey Trading Posts served as a vital part of Sam Houston’s peace policy in the mid-nineteenth century. Brothers John, David, and Thomas Torrey opened the first Torrey Trading Houses establishment in Houston in 1838. Over the next decade, the firm established trading houses in Austin, San Antonio, New Braunfels, and along the Brazos River.

In 1844, the firm opened a trading post on a small tributary of Tehuacana Creek, about eight miles below Waco Indian Village. George Barnard, a twenty-six-year-old native of Connecticut, was the proprietor of this post. After serving as a clerk for the Torrey firm in Houston for several years, Barnard became a partner in 1843. George and his brother Charles moved to Tehuacana Creek in 1844 to operate the new post, becoming the first white settlers in the Waco region.

Located on a high hill overlooking the Brazos Valley, the post was well-known by the Indians of the region since the site had served as a council ground for several years. Game was abundant in this area, and the trading post developed a large fur trade. Between 1844 and 1853, Barnard handled seventy-five thousand deer hides. Buffalo hides were also plentiful. Black bears were likewise abundant, and there were even numerous beavers in this community, though of a smaller variety than the northern beaver and with poorer fur. Here, workers sorted hides, packed them into bales, and freighted them to Houston by ox wagon. Barnard's principal freighter, L. H. Williams, charged two dollars per hundred pounds of fur.

Barnard's stock of trade goods consisted of almost anything the post’s Indian customers might desire, including heavy supplies of gunpowder, lead, bullet molds, and hatchets, as well as colored beads, blankets, cloth, dress combs, and refined bear's oil. Tobacco was in heavy demand, and Barnard's sales record also showed the occasional sale of a gallon of whiskey. In 1848, Barnard bought out the Torrey brothers' interest in the post for $9,500, which was about one half of the inventory valuation of the stock.

George B. Erath and Jacob De Cordova began to lay out the first plots of Waco Village in 1849. As the Indians began to move further away from growing white settlements, George and Charles relocated the trading post to the Brazos River in order to remain close to their primary base of customers. The removal of the Indians from the Waco area dealt a blow to business at Barnard’s Trading Post, and it is likely that the depot was controversial among white settlers due to its provision of arms and liquor to the Indians.

By 1851, Barnard bought a lot in Waco Village and moved his stock from the Tehuacana River. He sold the business to Fox and Jacobs, Waco’s first Jewish merchants, in 1857. The buildings of the original trading post stood for many years afterwards, the last being destroyed by a fire in 1929. The original location of this celebrated frontier establishment, which served as a point of peaceful interaction between white settlers and native Wacoans, was marked with a historical marker by the Texas Centennial Commission in 1936.

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Bridge Street holds an important legacy of connecting North, South, and East Waco, and serving as a center of community for the city’s many ethnic groups. Known as Main Street during Waco’s early days, this historic street earned its new name after the construction of the Waco Suspension Bridge around 1870. Over time, many of the wooden buildings lining Bridge Street became so dilapidated that the street earned the nickname Rat Row. A fire devastated the street in 1871, and businesses rebuilt using stone, thereby improving the image and stability of Bridge Street.

The majority of the African American community worked in businesses on Bridge Street during the nineteenth century. After the close of the Civil War and the emancipation of slaves, African Americans hired themselves out in Waco in positions according to the skills and experience they possessed. Most worked as laborers and servants, though many worked in positions such as farmers, schoolteachers, and carpenters.

Near the turn of the century, Bridge Street emerged as the center of the minority-owned business community and became a communal gathering point. According to the Waco city directory, African American-owned barbershops emerged on Bridge Street as early as 1877, and several Chinese laundries and a Hispanic grocery store opened in 1892. Over the next decade, the number of minority-owned businesses increased rapidly.

On the weekends, Bridge Street filled with families and citizens from all over Waco. Restaurants, taverns, hotels, and theaters offered entertainment and enjoyment, while doctors, dentists, grocers, tailors, and other business owners met the community’s other needs. Bridge Street also served as the center for several African American newspapers for Waco, including the Waco Messenger.