In the late nineteenth and early twentieth centuries, the rise of railroads and industrialization caused significant changes in the business world. The growth of corporations and big businesses led to a greater need for accountants, bookkeepers, corporate bankers, and other financial and administrative professionals. In response to this new demand, business schools teaching the skills necessary to fill these positions began to pop up across the states. Among these was a Waco institution known as Toby’s Practical Business College (or simply Toby’s Business College). Founded in 1890 by Edward Toby, the school made a name for itself as a producer of competent businessmen and upstanding citizens.

Edward Toby was born in New Orleans, Louisiana, in 1858. When he was eighteen, he earned his degree in engineering in Virginia and entered the workforce. After spending time in New York City and New Orleans, Toby moved to Waco in 1883. After trying his hand as a salesman, grocer, clerk, and even cowboy, Toby settled into a job with Provident National Bank. In his position as head bookkeeper, he displayed remarkable professionalism and capability. In 1890, at the urging of his coworkers, he began to teach the business skills he had learned to others. For three years, he taught a few night classes a week while working at the bank during the day. Eventually, the high demand for his classes led him to quit his job at the bank and begin teaching full time.

Toby initially held classes in his home on Fifth Street. His popularity continued to grow, and in 1896 Toby’s Business College had enough students to field a football team. During the summer, he offered business classes in New York City. In 1898, the college outgrew its small room in Toby’s house, and he moved it to a rented office space on South Fourth Street. A year later, the school received its charter with a capital stock of fifty thousand dollars. In 1910, he built a new four-story building on the corner of Fourth Street and Webster Avenue. The college grew to be one of the biggest business schools in the country with about 600-700 enrolled students a year.

In the numerous advertisements he purchased in newspapers and city directories, Toby marketed his school as the best education money could buy. There were several things Toby believed made his school the very best. One was his own impressive qualifications as a Certified Court Accountant, a Fellow of the Central Association of Accountants of the World, and a renowned handwriting expert. Another was his unique, hands-on approach to education. He refused to use traditional textbooks and instead wrote his own lessons, emphasizing practical experience. Another defining quality of the college was its high standards for admittance. Toby would not admit smokers, drinkers, sloppy dressers, troublemakers, or anyone who did not have at least an eighth-grade education.

The school had six departments: academics, bookkeeping, banking, shorthand, telegraphy and office appliance, and typewriting. Adjacent to the business college was Toby’s School of Correspondence. On Fridays, Toby would host symposiums where prominent businessmen or legislators would come and speak to the student body on matters such as banking, railroads, mining, or aviation, after which the students would hold a debate. The classes at the business school garnered such respect that Baylor University President Samuel Palmer Brooks often encouraged his students to take additional classes with Toby.

The school prospered until the Great Depression. The cause of its financial hardship was most likely a sharp decline in enrollment leading to a lack of profits. The school was unable to recover and closed its doors in the 1940s. Ed Toby died in 1937 at the age of 79.

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For over a century, the Baylor University Homecoming Parade has played an important role in the relationship between the institution, its alumni, and the greater Waco community. The tradition began in the fall of 1909, when Baylor alumni received a postcard inviting them to return home to campus in order to rekindle school spirit and renew former friendships. This announcement of Baylor’s first homecoming drew hundreds of alumni back to campus on Thanksgiving weekend for what would become one of university’s largest celebrations. The weekend included concerts, class reunions, speeches by professors, and, on the morning of the last football game of the season, a grand parade through downtown.

The Baylor Processional of 1909 began by heading west on Washington Avenue, continuing to Austin Avenue, and traveling along the city’s major streets before arriving on campus for the game’s kickoff. Nearly twenty-five blocks of participants lined the streets, eager to share their school spirit. Led by the university’s marching band, the processional included faculty, the football team, and various student organizations. Automobiles and carriages decorated with green and gold pennants and yellow chrysanthemums carried dignitaries such as the university president, Samuel Palmer Brooks, and notable alumni.

The greater Waco community also took part in the homecoming parade since its debut. Shopkeepers and restaurant owners downtown decorated their storefronts with green and gold and joined the throng lining the streets as the parade passed through downtown. Some even joined the processional, setting a precedent for cooperation between the Waco community and the university. Alessandro’s Band, a family brass ensemble who regularly held concerts in venues such as the Brazos city riverboats and the Texas Cotton Palace, performed and marched in the 1909 processional.

Baylor Homecoming was not initially conceived as an annual event. The next homecoming parade did not occur until 1915, held to mark the seventieth anniversary of the founding of Baylor University. Floats first appeared in the parade that year. One 1915 float depicted a freshman entering a hall and exiting as a senior. By the 1920s, floats became the standard method of transportation during the parade, often portraying patriotic themes. In the 1915 parade, the Baylor mascot also made its debut. In the months preceding the festivities, students voted on their choice of mascot and the bear was revealed as the winner over options such as the antelope, buffalo, and ferret.

Baylor’s 1924 football season was so successful that the Baylor Alumni Association voted to make the homecoming celebration an annual event. The basic elements of the homecoming parade remained constant from the 1920s forward, although each year the alumni association sought to outdo the previous years’ celebration. 

Escalating international tensions in the 1940s cast a shadow over university activities. All male students between the ages of twenty-one and thirty-five were required to register with the military, and many were called away from their studies to serve in the war. From 1943 to 1945, the alumni association canceled the homecoming celebrations in order to best preserve supplies during times of dire shortages. As the war came to a close, the alumni association put plans into motion for the “greatest parade to date” in 1946. It promoted not only Baylor spirit but also celebrated soldiers returning home and the end of the war.

Baylor’s homecoming celebrations have continued annually since the end of World War II, and in 2009, Baylor celebrated its homecoming centennial. The parade has grown to include dozens of student organizations, local businesses, and Waco high schools. Now, each fall is marked by this grand and time-honored spectacle, an essential element in the fabric of the university and greater community.

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