Transition to New Location:

ID: 2693 ~ Source: Kaiser, Kurt, Interviewed by David Stricklin, July 11, 1988 in Waco, Texas. Baylor University Institute for Oral History, Waco, TX. Access full interview here.
This file appears in: Word Inc.

The transition from Franklin Avenue to West Waco Drive served as an important milestone for the label. Kurt Kaiser reflects on the event and what it meant for the company.

This file appears in: Word Inc.

By Regina Wenger
Founded in 1951, the Word label helped spark the multimillion-dollar genre of Christian Contemporary Music (CCM). And it was sportscaster and ministry student Jarrell McCracken who gave it a voice. McCracken was working in radio to finance his…