The First Pressing of “The Game of Life” and Deciding on Label Name:

ID: 2690 ~ Source: McCracken, Jarrell Franklin, Interviewed by Thomas L. Charlton, September 30, 1971 in Waco, Texas. Baylor University Institute for Oral History, Waco, TX. Access full interview here.
This file appears in: Word Inc.

Guaranteed sales prompted Jarrell McCracken to create copies of “The Game of Life.” Here he explains how an element of the recording provided the name of his label.

This file appears in: Word Inc.

By Regina Wenger
Founded in 1951, the Word label helped spark the multimillion-dollar genre of Christian Contemporary Music (CCM). And it was sportscaster and ministry student Jarrell McCracken who gave it a voice. McCracken was working in radio to finance his…