Kitok Restaurant has been a popular, unique dining spot for Baylor University students, thanks in part to reviews in The Baylor Lariat and local newspapers. The restaurant purchased newspaper advertisements to  target students, such as this example from a 1995 edition of The Baylor Lariat. With a menu featuring classic diner favorites with a twist, along with Korean dishes made from scratch, Kitok Restaurant continues to be a beloved restaurant for both Baylor students and Wacoans.