Unique Marketing


This file appears in: Alamo Plaza Courts Hotel
Unique Marketing

Alamo Plaza Courts Hotel relied heavily upon its unique façade for marking, and Torrence sought to preserve the motel’s unique architectural character at every turn. Viewing neon lighting as fit only for bars, Torrence turned up his nose at the idea of adding exterior lighting to the tourist apartments. Note the spires of Paul Quinn College rising up above the motel in the background.


This file appears in: Alamo Plaza Courts Hotel